top 20 parameters which require for on page seo

Author : Chitra Singh
SEO-On page factor,SEO on-page,SEO off page , Dec 9th 2021
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1:

A Secure and Accessible Website:

The first and important of Our SEO ranking factors has to do or has to use right URL in your website, Use only that URL’s which will be help to google bots by which Google can crawl or reach our website easily.

 In another way we can say that Google can easily visit our website URL and look at the page content and understand what that page exactly exist.

·        Your website be created with a well experience developer or well coded developer.

·        And robots.txt can be use for Google where data are stored in your system.

·        Sitemap is also compulsory for listing your page.

 

2: Page Speed:

Page speed is playing important role in SEO . If you have your business website then must have good speed .Google are always crawl that website first which having good speed in loading.

Best idea is to start Google Search Console , This is an entire section which will help you to increase your website speed.

 

3:Mobile Friendliness:

Mobile Friendliness is another most important SEO factor for any website.Now a days more people are using  Mobile phone than desktop to access any website or any mobile application. Mobile Friendly website will help you to generate business revenue too.

Domain Name, URL, Domain Authority:

You know 70% of website are having top Google search ranking. If you have your website then you need to optimize that using our tips:

There are many of the tools are available in marketing by using that you can exactly find the Domain Name, URL and current Domain Authority of your website.

Moz is one of the great tools available in market by which you can deep analyze your website. By using Moz you can exact find speed growth of your website and how much healthy your website now.

 

 

 

 

4:Optimize Content:

Content is the most important step in SEO, If you have existing your website then it must to have unique content. If your website are having duplicate content then that would be bad for your website if that have duplicate content then Google will never crawl your website.

The keywords they use will change depending on whether they want to:

·        Find a particular website (navigational)

·        Get the answer to a question (informational)

·        Research information before making a purchase (investigational)

·        Make a purchase (transactional)

5:Technical SEO:

Getting code right is important factor of SEO.Optimize unwantent code from your website which will be also help us to increase your website ranking and it will also help Google to crawl your website soon.

Below I have share some important factor of Technical SEO:

·        Add keyword phrases in website  page titles, which is where Google first looks to determine which content is relevant to which search and that will crawl easily and help you to rank your website on Google.

·        Use header tags to show website content hierarchy starting with your title at h1 and then use h2 or h3 for subheads

·        Create a meta description that both entices readers and includes your keyword phrase which is important.

·        Keep those meta descriptions short and catchy at around 160 characters only not more than that.

·        Use keyword phrases in image alt tags to show how those images are relevant to the main content and your services or keywords

 

 

6:User Experience:

Google has been using Artificial Intelligence to better rank your website on Google. It is also called Signal Brain Rank.which is also inclue some other signal which will be affect on your ranking.

Click through Rate.

Bounce Rate of Link

Dwell Time.

 

7: Links:

The website built on Link so naturally links are crucial for SEO ranking signal. There are manly three type of Linking:

1: In bound Link

2: Out Bond Link

3: Internal Link.

 

8: Social Signal: Google’s official word is that social shares are not a direct ranking factor for website . Links from Twitter or Facebook  instagram or another social sites aren’t counted the same as links from other authoritative websites.

 

Still, there’s no denying that the highest-ranking pages in Google search results usually have a lot of shares for any specific services. Though this is probably due to a few related factors:

 

·        More social shares generate more traffic to the page itself help to generate revenue.

·        More shares also make your content more likely to build more profitable backlinks

9: Real Business Information:

You must have to mention your real information about your business, No fake things will be there.

So it’s important to look after areas like:

NAP (name, address, phone number)

Business listings on Google My Business and Facebook

Reviews on both those sites and relevant directories like Yelp and others

The right local search terms

 

10: Crawlability: Your webpage will be of no use to you or prospective users if it cannot be discovered, crawled and indexed by search engines. And in order to ensure that there are no crawl errors, you must go through your robots.txt file to check if any important pages have been mistakenly blocked from being crawled by Google bot.

 

11: Content Tags:

Make sure that you place your primary search keyword as close to the start of the title tag which is used in your website as you possibly can without making it seem unnatural. The meta description carries equal weightage and must contain a decent smattering of keywords that matter for ranking your website.

 

12: Keyword Research and Usage:

Keyword research is a key step for SEO factors  in achieving unpaid search ranking success in Google’s SERPs. You can use the Google Keyword Planner to conduct thorough research on the search queries that are most popular in your domain and use only valid keywords. Make sure you also focus on ranking for long-tail keywords as they are highly specific and less competitive which is most important step for website

 

13: Content Length:

It is advisable to keep your articles or posts between 1500 and 2000 words long at the very least and you can use more than that too. While the saying ‘length is strength’ holds true in this case, do not compromise on content relevancy and uniqueness and reader engagement in a quest to dish out super lengthy content for website. It is important to note here that long content helps you include LSI and long-tail keywords naturally, thereby giving your webpage a leg up in organic search rankings.

 

14: Content Freshness: we are satisfying a humongous demand for relevant information while also carving a niche for ourselves as an authority on a specific subject. In order to stay current, you must revisit old posts and include any new information, data or statistics that you find relevant. Remember that different types of content demand varied levels of freshness and hence, it is imperative that you give this aspect of on-page SEO ample thought. Although posting every day would be super commendable, aim to post at least twice a week if you are busy.

15: Use of Schema when Necessary:

Schema markup is playing an important role in SEO factor. For instance, a search engine result page (SERP) with images, reviews, or ratings is much more attractive than a normal search result. It increases the clickability of the website. However, you should not use schema for every Web page. Only use it for the Web pages which you want to use to generate more traffic for or the ones which have enough relevant information to be presented in the search results itself.

 

16: Use of Simple an Readable Content: ne of the things many businesses get wrong is making high-quality content complicated. It defeats the purpose of attracting more views. Keeping the content readable and simple for any layman can prove to be a very helpful tool in increasing traffic to the website. If you’re wondering what role on-page SEO can play in this is, the answer is that it keeps the content accessible to viewers.

 

17: Use of Alt Tag: Alt tags play a crucial role in serving the visually impaired or people with slower Internet connections. Providing a description for the images on your Web page can not only help this demographic of users but also help search engines determine the intent of the image. This can help boost your website’s ranking too.

 

18: URL Structure: Using short URL is the best SEO factor for any website. As the first three to five words in a URL are given the most priority by Google, it makes sense to include the primary keyword close to the beginning of a URL. The URLs must have a well laid-out structure with lowercase letters and hyphens instead of underscores in between words. Although codes and ID numbers are a common component of URLs, they are best avoided.

 

19: E-A-T:

Expertise, Authoritativeness, and Trustworthiness – These three parameters are used by raters on Google to assess websites, individual Web pages, and even content as a whole. Google rewards websites that produce high-quality content with high rankings. Hence, you must create an EAT SEO guide for your content strategy to ensure that Google always marks the content on your website as high-quality.

 

20: Content Audit: While creating fresh content is always a priority for websites, it is also important to ensure that existing content is audited at regular intervals.

 

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